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How do you kick off 2022 marketing plan?

As much as we might not want to admit it, or even looking forward to it. The end of 2021 is nearly upon us, and we are starting to look at 2022. The best way to kick off 2022 is by not loosing momentum you have and finish 2021 strong.
How you do that? Simple. Let’s end off 2021 by making your marketing plan for 2022. That way on your first day back in the office of 2022 you are ready to go and hitting the ground running!
Sounds like a great idea, right? It is and its not as hard as you think it might be.
One of the first things you can do is pick up my free guide to the Top 5 Visual Assets that every business needs. While you’re here, lets set up a meeting where we can start working on your 2022 marketing plan.

Cell Phone Photos vs Real Camera Photos.

The argument I hear often is why does my business need professional photos of the products we sell? The camera on my phone takes perfectly good photos. In most cases that might be true, the cameras they have on cell phones now days are great. But just like my last post about this Selfie vs Pro-Photographer , there is a lot more to this topic than you realize.

The biggest difference between using your cell phone to take your product photos and having me or another professional photographer take them for you is not the camera. Its the person behind the camera.

Me.

Having me take your product photos mean that not only do you get photos, but you get the Strategy Sessions needed to set those photos into a context that not only aligns with your brand but conveys the right message to your customers.

Just like with using a cell phone to create a headshot. When all things are equal, the professional camera will always create a better more interesting image.

But if you’re still not sure here are a few tips which should allow you to get more out of your cell phone product photos.

First. Slow down. 99% of the time it takes to make the photo is putting the pieces together. The act of taking the actual photo is the smallest part of the process.

Second. Find lots of natural shade. Harsh light will ruin your product photos. Even light will bring out all the fine details and have your product stand out.

Third. Make it interesting. Don’t just use a white backdrop. Leave that for Catalog work or Amazon. If you want your customers to notice your photos than you need to make it interesting.

Fourth. Use a self timer. No one want to see blurry photos and using a self timer will get rid of most of that problem.

I know it may seem like a lot of work but the more effort you put into your photos the more they will get noticed. And in turn your business will get noticed.

If your still not sure, why don’t you set up a call with me and together, we can see what you are currently doing for your product photos and how we can make them better. And don’t forget to download my guide on the Top 5 VISUAL ASSETS every business needs.

Strategy sessions for marketing & branding

Knowing that a business needs to market is easy. The difficulty comes in knowing how to do it effectively.
The simplest way to do that is to first figure out what your goals for your marketing are.
Are you trying to sell a product? Are you trying to inform your customers that you are the trusted experts? Are you creating an awareness campaign for a limited time offer?

Regardless of what it is. Once you know what message you are trying to send out, you can then start to create a plan based on achieving those goals.

When I work with my clients, I call those the Strategy Sessions. These consultation meetings are an essential part of creating the Visual Assets we need for the marketing plan to be effective.

What do I mean by visual assets? Well, that’s the photos that go along with the social media posts, Google and FB ads and any other messages that you are putting out to your potential customers.

One of the key jobs of a marketing plan is to get the attention of your customer. The best way to do that is with great Photos!

Having the photos that complement and enhance the messages you’re sending out to your customers is key to getting noticed by those same customers.

Are you interested in knowing more about the Strategy Sessions? Why not set up a free consultation with me today? While you’re here on my site, don’t forget to get my free guide on the Top 5 Visual Assets that every business needs. Use this guide when we talk during your first Strategy Session.

Selfie vs Pro Photographer Headshot.

Which is going to give you a better headshot? You using your iPhone camera or getting a professional headshot done. I’m going to fully admit as a professional photographer, I am a little biased in this topic but bare with me.

If all things are equal the professional headshot is always going to make you look better than your camera phone. Unfortunately, things are rarely equal and that’s going to make your cell phone selfie headshot that you are using look so much worse than the professional headshot you could be using.

When you get a professional headshot done with Filipek Photography, or any professional photographer for that matter, this is what we bring to the table.

First, years of experience. My job is to make you look awesome. I’m going to do that.

Second, professional equipment. Experience matters but so does the gear we use as professional photographers. Our experience lets us know which lens to use in which situation. For headshots, my go to lens is the Canon 135mm f2L. Its a beast of a lens that makes anyone I have in front of it look amazing. But it has taken me years of trial and error to be able to use that lens right.

Thirds, a team of experts. Getting a professional headshot is like putting together a jigsaw puzzle. Wardrobe, hair & makeup, background, lighting and camera. Together we bring all these pieces together to create an amazing image for you.

Finally, its a lot of fun! When I do my headshot sessions, I make sure my clients are having a good time. Music is playing, we are telling stories and creating real emotion and real moments which makes a profound difference in the photos.

There is lots of moving pieces but in the end, you get a photo that you can not only be proud of but are able to utilize it along so many different areas.

Still not convinced. Ok, well if you are going to use your camera phone. Here are a few tips on getting it better.

First, use the main camera. The main camera on phones is 2-3x better quality than the one you use for selfies. So, use that one! You’re also going to need a phone stand or something to hold your phone to do this.

Second, get in front of a big window, preferably north facing. The more light that’s in the image the better you are going to look.

Third, if you can’t get someone else to take the photo for you, use a self timer or get a selfie stick to get some distance between you and the camera.

Fourth. Fill the frame! Your cell phone headshot needs to be of you. Your headshot should take up about 2/3rds of the frame.

This might sound like a lot of work but trust me, its worth it! But if its more work than you are wanting to do, than be sure to give me a call. id be happy to create an amazing headshot for you, just like I did with these past clients Headshot Photography.

While you are taking a look around don’t forget to get a copy of my guide of the top 5 Visual Assets every business needs.

What do you consider a headshot?

What we think of headshots now is far different to what they were 10 or 15 years ago. Heck even 5 years ago. No longer is your headshot a step above your DMV photos and the experience is something to look forward too rather then dread.

Modern day headshots run the full gambit of the photography spectrum. Everything from a full-on creative session with an elaborate hair and make-up team involved to a more traditional studio session and even a location session utilizing recognizable backgrounds.

Today’s headshots are the evolution of modern portraiture and are limited only by the imagination of the photographer.

Not sure what I mean by that? Go to Headshot Photography and check out the headshots I’ve been able to create for other clients. And don’t forget to download my free guide to the Top 5 Visual Assets that Every Business Needs. Your headshot session is just the start to your new fall marketing campaign.

Filipek Photography, visual storytelling for the digital age.

Calgary headshot photography

Calgary Fall Family Mini Photo Sessions

Calgary Fall family photos

School has started up again, there’s a chill in the morning air and the leaves are beginning to turn color. What does this all mean? Fall is around the corner and now is the perfect time to think about booking your family photos.

How to book fall family photos

Calgary Fall family photos

Calgary Fall family photos

Filipek Photography is offering 3 different locations for Family Mini-Sessions around Calgary to create a stunning backdrop for your photos.

Reader Rock Garden on October 9th

Shannon Terrace in Fish Creek Park on October 11th

Sikome Lake in Fish Creek Park on October 16th

Family Mini-Sessions are $299 and include a 30-minute session that will capture the essence of you and your family.

Here’s what you can expect
• A 30-minute session at the time and location you’ve chosen, rain or shine.
• A gallery of 25+ edited photos in 8×10 digital file format.
• Freedom to share your professionally edited photos with family and friends through social media, holiday cards or good old-fashioned prints!

Get ready to have fun, laugh and create some amazing memories at your Fall Family Mini Session.
Spaces are limited so don’t miss out on this opportunity!

The weather in Calgary only gives us a short window of opportunity to capture those truly stunning fall family photos. If you’ve been thinking about getting new family photos done, this is time to book your session before the golden fall colors become an unpredictable winter landscape.

Calgary Fall family photos

fall mini session details

Why make a marketing plan?

There is something undeniable about putting pen to paper and making a plan. It could be a simple To Do list or a full business plan. Writing it and seeing it laid out makes the whole thing real and your first step in your marketing journey. Taking the idea’s that have been running around in your head and making it a reality, the first step is writing it down and planning.

At Filipek Photography, that’s what we do. With our 3-step approach and 20 years of experience we take your ideas and make them a reality with a clear digital marketing strategy that’s focused on telling the story of your business through photos. Photos that are unique, interesting, and engaging.

Not sure how to do that, don’t worry. Just give me a call and book a free consultation to get your get your digital marketing strategy going. Together we can make your ideas into reality.

In the meantime, download my free guide to the Top 5 Visual Assets that Every Business Needs today and get your fall marketing off to a great start.

5 VISUAL ASSETS

Benefits of getting a professional headshot done

Why do I need a professional headshot? Do I even need one? Or can’t I just use my phone to do it? Its the same thing right?

The answer to that is no, it’s not the same thing and if your running a business, it won’t do.

The first benefit of getting a professional headshot done is that others get to put a name to a face they are seeing. In an ever-growing virtual marketplace being able to see what others look like is the first step in establishing your VCP. Your VCP stands for, your Visibility, Credibility and Profitability ant that key to the success of your business.

Lets face it. Potential customers are more likely to do business with you if they can make a connection. That connection is seeing who you are.

Having a professional headshot not only make you look good but imagine the impact It can have on your whole team. Investing the same efforts in making your team look good not only recognizes them as valued members of your business but lets your customers know that you can trust anyone that works there to get the job done in a professional and efficient manner.

Not sure what I mean by that? Take a look at my headshot page, Headshot Photography and check out the headshots I’ve been able to create for other entrepreneurs & businesses alike.
While you are there don’t forget to download my free guide to the Top 5 Visual Assets that Every Business Needs and get your fall marketing off to a great start.

Filipek Photography, visual storytelling for the digital age.

Calgary headshot photography

Calgary on location headshot photography

What are product photos Calgary?

Generally, the answer to this question is rather self-explanatory. But for most businesses, including local Calgary based businesses. This answer is a little more complicated. Most local Calgary businesses don’t just sell one thing. They sell a whole range of products and with those products a full range of services to go along with that. The way you set your business apart from your competitors is going to determine if those efforts are successful or not.

Photos of your products that not only clearly shows what it is but what it does in the real world will get you noticed by your customers and make you look that much better than the other guy.

Not sure what I mean by that? Go to https://filipekphotography.com/product-photography/ . Check out the product photos I’ve been able to create for other local Calgary businesses. While you are there why don’t you download my free guide to the Top 5 Visual Assets that Every Business Needs and get your fall marketing off to a great start.

Filipek Photography, visual storytelling for the digital age.

Showroom product photos in Calgary, Ab

Product photos shot in studio Calgary

Product photos shot in studio Calgary

Who needs a headshot today?

The answer for this is easy, everyone needs a headshot!
I’m not talking about the one that you have on your Facebook from that party 3 years ago. I’m talking about a real professional headshot. One that not only makes you look like a boss but makes everyone else sit up and take notice of you. The key to that being it makes you look like YOU. That could mean going outside and finding an amazing location in downtown, setting up in the studio or going for a walk in the park. The location should match the overall branding that you and your business are showcasing to your customers.

Not sure what I mean by that? Go to the headshot section of my site https://filipekphotography.com/professional-photographer-headshot-photography/ and check out the headshots I’ve been able to create for other entrepreneurs. While you are there why don’t you download my free guide to the Top 5 Visual Assets that Every Business Needs and get your fall marketing off to a great start.

Filipek Photography, visual storytelling for the digital age.

Examples of headshot photography done by Filipek Photography. A mixture of Studio, on location and natural light setting headshot photography.

Examples of headshot photography done by Filipek Photography. A mixture of Studio, on location and natural light setting headshot photography.