If I were to ask you what is one of the best ways for your company to increase its brand awareness and at the same time capitalize on things that you are already doing. Could you answer this questions? Have you thought about the various events and functions that you do? Are you giving them the coverage that they deserve so you can capitalize on them? Have you considered having an event photographer their?
Business of all shapes & sizes hold events, some are large and a some are small. If your based in or around Calgary, Alberta there is no better time to have an event than during the Calgary Stampede. The Calgary Stampede not only brings the greatest outdoor show on earth to town but it allows for all sorts of companies, their employees and their customers to get together for a chance to unwind and have a fantastic time outside of your normal day to day activities.
Not only are Stampede events a great way to give back the people who worked hard all year long, but it is an excellent opportunity to build your company’s brand awareness. A key aspect of that brand awareness is the imagery you put forward. Hiring a event photographer for your stampede function is the best way to increase that brand awareness. Say your company is hosting a pancake breakfast and it’s also associated with a local charity. Your attendees are having a great time socialize with their co-workers and other vendors while at the same time raising awareness and possibly money for the organization your partnering with. Having an event photographer lets you create images you can use in various application from marketing, advertising, to human resources and employee recognition. While signifying the role your company plays in community evolvement. You’ve already done the hard stuff by organizing the event, take advantage of that hard work and showcase it with custom photographs of your event.
The photographs taken at these events can be uses for everything like a Facebook album to your employees, imagery for your next company newsletter and even as a key note in your annual report to the board. The options are endless and as the saying goes, ‘a picture is worth a thousand words’.
Your company’s brand is more than your logo, it’s what you do in and outside the office and how you connect to the community. A skilled event photographer is not only able to capture the fun and energy of the event but isolate what makes your company, your brand different from the rest and highlight those differences so you really do stand out from the crowd.
If your event is coming up, contact Filipek Photography today and let make sure we don’t miss a moment.